Writing small, punchy ads requires plenty of art and science. In today's Profitable PPC column, "Killer PPC Ads: The Fundamentals," David Szetela offers some guidelines to help you get more clicks and stymie your competitors.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.