Though the housing sector has been in turmoil for about a year now, last month showed a glimmer of hope with new home sales up 2.4% month over month in July.
Real estate search site Realtor.com is reaping the benefit of the little good news there is out there for the real estate industry. In July, Realtor.com saw increases in searches for certain local markets around the country, and they are:
- Stockton-Lodi, CA 140.9%
- Las Vegas, NV 93.9%
- Fort Myers-Cape Coral, FL 69.5%
- Detroit, MI 51.8%
- Washington, DC-MD-VA-WV, VA 49.1%
As a result, traffic to the site is up 9.5% year-over-year, despite an overall industry traffic slump declining 1% year-over-year.
Related Reading:
Women More Likely Than Men to Begin Real Estate Search Online
The Impact of User Registration on Generating Real Estate Leads
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