SEO News
Search

AdEx Acquires Online Lead Gen Firm, Bay Harbor

johnson-nathania
by , Comments

Online marketing company AdEx has announced the acquisition of Bay Harbor, an online lead generation firm. Bay Harbor uses a proprietary software platform to perform behavioral targeting which identifies marketers' best prospects in several financial services and other consumer interest segments.

"Bay Harbor's lead generation platform allows us to capitalize on the ever-growing online financial services sector," said Scott Rewick, Chief Executive Officer of AdEx Media. "This acquisition is synergistic with our existing business and will further enable us to meet the needs of our large customer base of advertisers, publishers, distributors, online retailers and consumers."

Related Reading:
Consumers Ok with Social Ads, But Rarely Find Them Targeted
Online Promotions: The Sleeping Beauty of Online Advertising
The Impact of User Registration on Generating Real Estate Leads


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus