Online marketing company AdEx has announced the acquisition of Bay Harbor, an online lead generation firm. Bay Harbor uses a proprietary software platform to perform behavioral targeting which identifies marketers' best prospects in several financial services and other consumer interest segments.
"Bay Harbor's lead generation platform allows us to capitalize on the ever-growing online financial services sector," said Scott Rewick, Chief Executive Officer of AdEx Media. "This acquisition is synergistic with our existing business and will further enable us to meet the needs of our large customer base of advertisers, publishers, distributors, online retailers and consumers."
Consumers Ok with Social Ads, But Rarely Find Them Targeted
Online Promotions: The Sleeping Beauty of Online Advertising
The Impact of User Registration on Generating Real Estate Leads
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.