Social networking is hot, but connecting on a mobile phone is on the rise. ABI Research projects that by 2013, over 140 million mobile users will use social networks on their phones, generating $410 million in subscription revenues in the process.
And just where will this growth be the strongest?
ABI research director Michael Wolf says, “That uptick is based on assumed acceptance levels in the giant emerging markets such as Brazil, Russia, India, and China. Those countries are wildcards, very difficult to estimate, so we are quite conservative in our forecasts.”
Last month, ABI projected location-based social networks to generate $3.3 billion by 2013.
What do you think of these projections? Let us know in the comments!
Related Reading:
Spending on Mobile Search Ads to Reach $2bn by 2013
Global Internet Ad Spend to Exceed $106 Billion by 2011
Online Advertising to Surpass Newspaper Advertising by 2011
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.
