Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. In today's linkbuilding column, "Viral Link Building: Size Doesn't Always Matter," Justilien Gaspard explains that the power of viral marketing for link building comes from going after a targeted audience.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.