The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. In today's building brand equity column, "(Google) Insights on VP Candidate Sarah Palin," Erik Qualman offers three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.