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Google AdWords Now Provides Geographic Performance Report

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Google AdWords has added Geographic Performance reports to their Report Center. Now, you can get a better snapshot of how your AdWords campaigns are faring in various locations.

The Inside AdWords blog gave the following example of how you can use the new report:


Say, for example, you sell and ship gourmet ice cream to anywhere in the U.S. After running the report, you find that your ads are doing great in Miami, Florida and Phoenix, Arizona, but you're also finding a surprising amount of customers from Juneau, Alaska. Next step: refine your campaigns. By specifically targeting those locations where your ads perform best you can maximize your campaign's performance.

What do you think of the new Geographic Performance reports? Have you run one? Let us know in the comments.


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