Incentives can help mobile users overcome their initial negative reactions to mobile advertising, according to survey data released by ABI Research.
“We think that in general, advertisers and operators must tread carefully when delivering marketing messages to a consumer's mobile handset, especially given that many subscribers believe they are paying a significant amount of money for their mobile services,” says research director Michael Wolf. “However, we believe that marketing and advertising messaging that is properly crafted and that utilizes incentives could enjoy more acceptance on the part of the consumer.”
This is in line with recent data we've seen showing that online couponing is on the rise.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!