Last week's column on PPC fundamentals sparked some feedback. In today's Profitable PPC column, "Killer PPC Ads: The Final Word," David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.