Yahoo's mobile search, oneSearch, is now set as the default mobile search engine on AT&T's MEdia Net portal. Users will be able to access news, financial information, weather conditions, Flickr photos and web and mobile sites. Additionally, users will see ringtones, wallpaper, gaes and other content for their phones.
AT&T's YellowPages.com will still provide local search results.
"Our customers want mobile search to be convenient and intuitive, and Yahoo! oneSearch is an important step for us in delivering that level of experience to them," said Michael Bowling, vice president--Converged Services, AT&T.
"With Yahoo! oneSearch, we created an award-winning mobile-first search experience capable of delivering relevant answers to mobile users on-the-go. With over 60 partnerships with leading mobile operators around the globe, we are a leader in mobile search and are incredibly excited to bring Yahoo! oneSearch to more and more users every day," said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo! Inc. "Together, AT&T and Yahoo! are meeting consumer demand for compelling mobile services, while creating scale for advertisers, enabling them to reach the rapidly growing audience of mobile consumers."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!