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Google TV Gets Boost with NBC Universal Deal

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Google has partnered with NBC Universal to broker a portion of the TV ads on some of its cable networks, and to develop new ways of measuring success of ads delivered over its Google TV Ads platform.

Google and NBCU will also work together to develop a better solution for selling and targeting local TV ads, and to conduct several research projects on the platform.

The multi-year deal will provide both a boost in ad inventory, and a boost in legitimacy in the eyes of many advertisers. Google will initially sell ads on six NBCU cable networks: Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller. More networks may be brought on as the partnership develops. NBCU also owns Bravo, USA, and several owned-and-operated local stations. It also owns the Telemundo Spanish-language network.

NBC Universal will maintain its direct relationships with agencies and advertisers, and will maintain control over the inventory that is included in the Google TV Ads program.

Google TV Ads had been in private beta since last summer, and was made widely available in May. Google followed that in June with the addition of AdWords TV ads to Google Analytics reporting.


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