Google and NBCU will also work together to develop a better solution for selling and targeting local TV ads, and to conduct several research projects on the platform.
The multi-year deal will provide both a boost in ad inventory, and a boost in legitimacy in the eyes of many advertisers. Google will initially sell ads on six NBCU cable networks: Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller. More networks may be brought on as the partnership develops. NBCU also owns Bravo, USA, and several owned-and-operated local stations. It also owns the Telemundo Spanish-language network.
NBC Universal will maintain its direct relationships with agencies and advertisers, and will maintain control over the inventory that is included in the Google TV Ads program.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!