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SEW Experts: SEO Reporting: Going Beyond Rankings

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Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonEnterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. In today's Search Marketing Crossfire column, "SEO Reporting: Going Beyond Rankings," Chris Boggs and Frank Watson remind you that if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.

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