Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. In today's SEM agency issues column, "Would You Endorse this Web Site?," William Flaiz shows that the right connections can provide the bump you need, and the wrong connections can prove calamitous.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!