How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. In today's search advertising column, "Show Me the Money: Bidding for Profitability," David Szetela shows that the answers are a snap, once you know the fundamentals.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!