LinkedIn is today launching the LinkedIn Audience Network, a new advertising option that allows highly targeted ads to reach the professional social network's members. The great advantage to this ad network is the ability to target Executives or IT professionals. LinkedIn gathers so much information from user profiles, and this information makes it easier for advertisers to target who they truly want to reach. And users will get more relevant ads as well.
“The message we hear from advertisers is simple: they want mass reach against specific segments of decision-making professionals, and they want their ads to appear in quality environments,” said Steve Patrizi, LinkedIn's Director of Advertising Sales. “The LinkedIn Audience Network offers advertisers one of the most accurate audience data sets available on the web along with the confidence of knowing that their brands will only appear on sites with high editorial standards.”
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Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!