Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. In today's By the Numbers column, "Landing Page Optimization -- Insource or Outsource? Part 2," Tim Ash shares three more important considerations before you choose to outsource your testing program or "insource" it by doing everything in-house.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!