Socialmedia.com is a social advertising network. Buddy Media is a social media consulting and analytics company (i.e. they have clients!). Today, they have announced a partnership that allows people to buy advertising and access analytics to make the most of their social media campaigns.
They're calling it social 'app-vertising' and brands like FedEx and New Balance have already been privy to the service.
“Advertising in social media is about getting users to engage with a brand's messaging in a way that scales and is measurable,” says Seth Goldstein, CEO of Socialmedia.com. “Our partnership with Buddy Media simplifies the buying and execution of campaigns that get users to interact with brands.”
“In many ways, the app is the new ad unit, and many marketers are beginning to realize that,” says Michael Lazerow, CEO of Buddy Media. “With the launch of the BuddyBrain and our partnership with SocialMedia.com, advertisers and brand marketers now have a one stop shop to launch their social app-vertising campaigns and reach over 500 million people on social networks.”
Despite all the dark news from Wall Street, social networking and its projections remain hot, hot, hot! Yesterday, I reported how social networking is taking share from dating and pornography (who would have thought?)!
This partnership seems like a smart one, especially for those of you concerned about how you measure social media campaigns.
What do you think of this announcement? Comments, please!
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