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SEW Experts: 5 Million Users Hate the New Facebook? No Problem

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Search Engine Watch Expert - Erik QualmanFacebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? In today's building brand equity column, "5 Million Users Hate the New Facebook? No Problem," Erik Qualman considers whether Facebook's brand will be damaged, or emerge stronger than ever.

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