Microsoft acquired semantic search company Powerset earlier this year, and now the Live Search team is revealing the first integrations of Powerset with Live Search.
- Freebase Answers Live Search wanted to include more of Live Search Answers, so they made use of Freebase, an open, shared database and something Powerset incorporates in its search.
- Improved Wikipedia captions Live Search also used Powerset to improve its Wikipedia captions within the search results. Previously, the results showed sentence fragments, but now the caption is more substantial.
- Improved Related Searches Live Search is incorporating Powerset's Factz engine to create the list of related searches on a given search.
What do you think of these integrations? Let us know in the comments.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!