Much discussion has been made of where the David to the Google Goliath will come from. In today's SEM Crossfire column, "Could Social Media Be the Google Killer?," Frank Watson and Chris Boggs wonder if the ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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