At the OMMA Conference in New York this week, Axciom is unveiling their new online advertising targeting tool. Dubbed Relevance-X™ LifeStage, the tool was designed to help interactive marketers identify audiences based on life stage. Once the identification has taken place, advertisers can make a single media buy to reach publishers with a message coordinated with offline efforts.
“The consumer targeting capabilities available in Relevance-X LifeStage enable marketers to increase the performance of their online marketing investment,” said Tim Suther, Acxiom's senior vice president for digital marketing services. “Today, our clients see improvements in click-through rates, greater clarity in their brand message, and fewer wasted ad impressions.”
What do you think of this tool? Leave your impression in the comments.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!