Moms are now packing more activity into their day, according to a new data released by AOL's Platform-A. A survey of 7,000 women found that the average internet-using mom reports conducting 27 hours of activities during the day.
On average they spend:
- 2.6 hours on the internet
- 2.1 hours of television
- 1.2 hours a day listening to the radio
- 30 minutes with newspapers, magazines and games
Parenting was the #1 online activity conducted by moms. They use the internet for advice on parenting and as a resource to help their children learn.
Another popular online activity is shopping
- 79% of those surveyed use the internet for shopping.
- 52% use the internet to find coupons or sales.
So how do moms feel about search? They associated the words "task-oriented," "focused," and "interested" with search. 71% use the internet to find information.
Websites were described as "entertainment."
Hopefully, your website is entertaining to moms and offers them coupons or sales. Because 86% report being the primary decision maker in their household.
52% will recommend a good brand to others (another reason why social media is so hot!).
And moms like to share media with their children. 95% of moms share at least one form of media with their children at least once a week. Here's what they share.
- 79% share television
- 62% share internet
- 58% share mobile phone
- 48% share digital camera
- 38% share email
- 33% share games
Do moms fit into your target audience? Share your thoughts in the comments.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!