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SEW Experts: Who Audits the Auditor?

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Search Engine Watch Expert - Mark JacksonThere are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks. So how do you get an honest opinion on whether your SEO efforts have a passing grade? In today's organic search engine optimization column, "Who Audits the Auditor?," Mark Jackson offers some guidance on getting an honest assessment of your site's SEO activities.

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