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AOL's Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange

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AOL's Platform-A is planning to launch a new self-service marketplace exchange for advertisers. Dubbed BidPlace, the platform will allow advertisers to dynamically bid and manage inventory for display ads across Platform-A's network. BidPlace will launch in the first half of 2009.

The platform will include:

  • Pricing – Change bids at any time
  • Creative Gallery – Manage creatives in a central repository for easy access
  • Price Volume Analysis – Get forecasts for expected volume at different price points and targeting options
  • Budget Allocation – Maintain complete control over how budgets are allocated across campaigns
  • Campaign Management Controls – Ability to have full control over campaign delivery
  • Reporting – View detailed reporting on campaign and creative performance.

“BidPlace unleashes the industry's most powerful advertising technologies and puts them in the hands of advertisers,” said Lynda Clarizio, President of Platform-A. “This is the next step in Platform-A's efforts to provide marketers a unified solution for brand advertising at scale and performance advertising across multiple media. BidPlace gives advertisers what they've been asking for -- a more accessible and transparent approach and an ability to adjust the dials to get the best results.”

Related Reading:
AOL's Platform-A Launches iPhone Advertising Solution
Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008
AOL's Platform-A to Offer Guaranteed CPM to Facebook, Bebo Developers


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