SEO News
Search

AOL's Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange

johnson-nathania
by , Comments

AOL's Platform-A is planning to launch a new self-service marketplace exchange for advertisers. Dubbed BidPlace, the platform will allow advertisers to dynamically bid and manage inventory for display ads across Platform-A's network. BidPlace will launch in the first half of 2009.

The platform will include:

  • Pricing – Change bids at any time
  • Creative Gallery – Manage creatives in a central repository for easy access
  • Price Volume Analysis – Get forecasts for expected volume at different price points and targeting options
  • Budget Allocation – Maintain complete control over how budgets are allocated across campaigns
  • Campaign Management Controls – Ability to have full control over campaign delivery
  • Reporting – View detailed reporting on campaign and creative performance.

“BidPlace unleashes the industry's most powerful advertising technologies and puts them in the hands of advertisers,” said Lynda Clarizio, President of Platform-A. “This is the next step in Platform-A's efforts to provide marketers a unified solution for brand advertising at scale and performance advertising across multiple media. BidPlace gives advertisers what they've been asking for -- a more accessible and transparent approach and an ability to adjust the dials to get the best results.”

Related Reading:
AOL's Platform-A Launches iPhone Advertising Solution
Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008
AOL's Platform-A to Offer Guaranteed CPM to Facebook, Bebo Developers


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus