The Web Analytics Association is asking for public comment on a new and revised standard definitions for metrics regarding visits, content, and conversion. The WAA is hosting a blog where the analytics community may give comment. They will be accepting comment through early 2009. Discussion of the new standards will also take place at the eMetrics Marketing Optimization Summit in Washington, DC October 20-23.
You can access the new and revised definitions here.
An addition to the definitions is an "Ask Your Vendor" denotation, which will provide questions that can be asked of vendors when terms differ among vendors. The WAA is, however, asking vendors to standardize the definitions. The "Ask Your Vendor" denotation is a provision to address confusion in the meantime.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!