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SEW Experts: I'm a PC, What Are You?

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Search Engine Watch Expert - Kevin RyanApple is trying to connect with the rest of the world (beyond college students dominating the Mac audience) via great ad campaigns. In today's Searching for Meaning column, "I'm a PC, What Are You?," Kevin Ryan reminds us that if you can't connect with your audience in the real world, you're flushing all your marketing efforts right down the drain.

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