Apple is trying to connect with the rest of the world (beyond college students dominating the Mac audience) via great ad campaigns. In today's Searching for Meaning column, "I'm a PC, What Are You?," Kevin Ryan reminds us that if you can't connect with your audience in the real world, you're flushing all your marketing efforts right down the drain.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!