Apple is trying to connect with the rest of the world (beyond college students dominating the Mac audience) via great ad campaigns. In today's Searching for Meaning column, "I'm a PC, What Are You?," Kevin Ryan reminds us that if you can't connect with your audience in the real world, you're flushing all your marketing efforts right down the drain.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!