Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. In today's Profitable PPC column, "Judging PPC Performance: Focus on Conversions," David Szetela reminds you that almost every action you take to improve your PPC ad campaign should be based on conversion data.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!