93% of Americans Expect Companies to Have Social Media Presence
A new study is showing that 93% of Americans expect companies to have a presence in social media. 85% say companies should interact with consumers via social media, according to the data released by Cone, Inc.
Specifically, those surveyed believe:
Men are twice as likely to interact with companies via social media than women. 33% will interact one or more times a week while only 17% of women will.
Two-thirds of households with 3 people or more and those making $75,000 or more feel a stronger connection to brands they interact with online.
What do you think about this survey? Does it change the way you think about social media as an advertising medium? Share your thoughts in the comments.
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