Google has opened a new office in Reston, Virginia and staffed it with sales people tasked with getting their products used in the government. Their neighbors include widely known government contractors including Northrup Grumman and Raytheon.
Their challenge is to convince government agencies to shift to a cloud computing method. Of course, when you're dealing with so much confidential information, the gravity of the challenge seems intense indeed.
There is also a Washingtonian sense that the more complex a program is, the more sophisticated it must be. This works against Google's success which is largely based on making things easier on the user.
What works in Google's favor is that workers want to see the same kind of simple-yet-advanced programs at their workplace that they use in their personal life.
What do you think of Google's government aspirations? Let us know in the comments.
via Washington Post
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.