Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? In today's organic SEO column, "Tin Foil Hat? I Have Mine On," Mark Jackson weighs the pros and cons of URL rewriting, and explores some possible reasons why Google would rather webmasters didn't do it.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.