When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. In today's small business search engine marketing column, "The Geometry of SEM -- What's your Angle?," Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.