SEO News

WebTrends Releases New Online Analytics Tool

by , Comments

WebTrends is rolling out a new feature to help web markters and developers track specific analytics. The tool is called TagBuilder. It's online, it's free and it generates WebTrends data collection tags, which have been rewritten as standardized, object-oriented JavaScript code.

Here's what you can do with TagBuilder:

  • Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas
  • Automate parameter mapping and the capture of information from custom META tags for detailed reporting
  • Flexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate cross-domain tracking
  • Integrate conversion tracking with WebTrends Ad Director, an automated search marketing optimization service
  • Easily create cookies compliant with the U.S. Office of Management & Budget policies for federal government web sites

“WebTrends TagBuilder greatly simplifies one of the most arduous, error-prone tasks of web analytics,” said Eric Rickson, product manager for WebTrends. “This free utility lowers the barriers to rich reporting and analysis by providing our customers with a direct way to take advantage of our innovations in data collection.”

What do you think of this new tool? Let us know in the comments.

Related Reading:
WebTrends Launches New Service to Reduce Wasted Ad Dollars

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus