Microsoft is today launching a new incentive program for Live Search. The program is called SearchPerks, and it works very much like a credit card reward program.
Every time you search, you earn tickets. You can earn up to 25 tickets a day. Tickets can later be redeemed for all sorts of rewards including music downloads (5 for 525 points) and airline miles (1000 miles for 1800 tickets).
Here's how it works. Sign up for the program, and download a simple piece of code. That will give you a Perk Counter for your desktop.
You can begin earning tickets today, October 1, all the way through April 15th of next year. You can begin claiming your rewards on April 16. However, you can only sign up for the program through December 31, 2008 and the program is capped at 250,000 people.
Microsoft will be evaluating the program and could possible expand it if all goes well.
Microsoft's Frederick Savoye, senior director at Live Search, assured me that this is an incentive program that fits into their three overall pillars of search:
- Delivering the best search results
- Simplifying key tasks such as booking airline, travel, shopping, finding user opinions, etc.
- Innovating the business model
So while programs like SearchPerks and Cashback may seem like Microsoft is just trying to pay people off to use Live Search, the team remains strongly devoted to improving technology and the user experience.
What do you think of this program? Will you sign up? Let us know your thoughts in the comments.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!