Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. In today's linkbuilding column, "Link Marketing -- Solve a Customer Problem," Justilien Gaspard explains how focusing on a niche or soliciting input from your customers are two great ways to develop your content ideas.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.