In August, Americans went online at work to get sports info 26% more year-over-year, thanks largely in part to the Olympics and Fantasy Football. Yahoo! Sports enjoyed a whopping 112% growth, putting them in the top spot for the month, according to Nielsen Online
Also of note, visits from women jumped 37% while traffic growth from men increased by 21%.
Here's the chart:
Yahoo Wins Gold Medal for Online Olympic Traffic
NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed
Online Olympic Traffic Soars; Mobile Viewing Habits Form
ConnectU Co-Founders Place 6th in Olympics Rowing
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!