SEO News
Search

Senator Kohl Wants Oversight of Google-Yahoo Deal

johnson-nathania
by , Comments

Senator Herb Kohl (D-Wis.) is okay with the Google-Yahoo deal, but he wants the DOJ to keep a close eye on the implementation. In a letter to Assistant Attorney General Thomas Barnett, Kohl, Chairman of the Judiciary Subcommittee on Antitrust urges:

Recognizing the nascent and fast-changing nature of this marketplace, we encourage the Department to continue to monitor the state of competition in this industry, whatever the outcome of its current investigation. If, over time, you determine that Google is gaining a dominant market position as a result of the Google-Yahoo agreement, then we would encourage the Justice Department to intervene to protect competition. Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that this deal never in the future crosses the line into an unacceptable, anti-competitive collaboration among competitors which will harm consumers and advertisers.

Kohl also acknowledged both the fears of advertisers and the assurances of Yahoo and Google. I think it's prudent to let the deal go through, but to watch as the program unfolds to see if anti-competitiveness occurs.

What do you think?

h/t Reuters


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus