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Two Health Sites Merge to Challenge WebMD

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Two health sites have merged in what many are saying will be a challenge to health search giant WebMD. The Revolution Health Network and Waterfront Media are joining forces to dominate the health space. Waterfront Media runs the Everyday Health Network.

AOL co-founder Steve Case, now CEO of Revolution Health said, "When we entered the health care market we knew one of the areas we wanted to focus on was using the Internet to empower consumers and give them more choice, control and convenience. The merger of Waterfront Media and Revolution Health Network builds on each company's complementary strengths to create a new industry powerhouse — thus enabling us to accelerate our efforts to reach the largest, most engaged audience and help people stay healthy, manage chronic disease and deal with serious illness."

What do you think about the merger? Can they take on WebMD? Give your predictions in the comments.

Related Reading:
Searching for Healthcare: How Online Communities are Changing the Face of Medicine
Microsoft Secures Search Ad Partnership with Rodale's Health Sites
WebMD CEO Fights Off Google Health Virus with SEO

h/t Reuters


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