Federated Media has unveiled and launched a revamped version of their self-service advertising platform. Here's what to expect with the update:
- Transparent site lists
- Real-time inventory availability
- An ad creative upload tool
- The flexibility to buy on a site-specific, categorical, or demographic basis
- Purchasing on either a CPM basis or on a flat rate basis
“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It's not just major brands that need to be here; it's everybody.”
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