Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. In today's organic SEO column, "Are You Measuring SEO Success Correctly?," Mark Jackson explains that to do that, you need to make sure your analytics are set up correctly.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!