Omniture has agreed to acquire the site search and merchandising assets of Mercado. Already a partner of Omniture, Mercado's tools were previously integrated with Omniture SiteCatalyst through Omniture Genesis.
“Omniture is the top supplier of Web analytics to the retail industry and this acquisition extends our leadership further into merchandising,” said Josh James, CEO and co-founder of Omniture. “The macro environment has created a great opportunity for us to acquire assets that we have been interested in for some time at a great value for our stockholders.”
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!