Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the Wall Street Journal.
Details are vague, but the search engines are willing to put extra measures in place per negotiations with the DOJ in order to get the deal to go through.
Google and Yahoo have already delayed the implementation of the advertising deal, after going on offense in August and September about going through with the deal in October no matter what.
Senator Kohl Wants Oversight of Google-Yahoo Deal
Yahoo Also Launches Site Defending Search Ad Deal with Google
Yahoo's Sue Decker Weighs In on the Defense of the Search Ad Deal with Google
Google Launches Facts Site About Yahoo Search Ad Partnership
To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal)
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!