Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the Wall Street Journal.
Details are vague, but the search engines are willing to put extra measures in place per negotiations with the DOJ in order to get the deal to go through.
Google and Yahoo have already delayed the implementation of the advertising deal, after going on offense in August and September about going through with the deal in October no matter what.
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Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!