Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the Wall Street Journal.
Details are vague, but the search engines are willing to put extra measures in place per negotiations with the DOJ in order to get the deal to go through.
Google and Yahoo have already delayed the implementation of the advertising deal, after going on offense in August and September about going through with the deal in October no matter what.
Senator Kohl Wants Oversight of Google-Yahoo Deal
Yahoo Also Launches Site Defending Search Ad Deal with Google
Yahoo's Sue Decker Weighs In on the Defense of the Search Ad Deal with Google
Google Launches Facts Site About Yahoo Search Ad Partnership
To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal)
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!