Following in MySpace's footsteps, Google's AdWords has released a display advertising builder. Now, you can create your own ad right in AdWords without hiring a designer (Sorry, designers!).
While advertising art may suffer (you did used to hire that designer for a reason, didn't you?), many people are looking for ways to cut costs during this economic crisis. So these new display ad builders are one way to do that.
Of course, you'll want to test those ads. If those professional ads done by the aforementioned designer have higher conversions, then outsourcing still may be the way to go!
Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!
