Analysts have been worried that a weak economy would mean worse results for the search giant, due to tightening advertising budgets and decreased consumer confidence.
But, of course, almost the opposite is true. Advertising on Google is much more affordable than traditional marketing methods such as print and television. Search advertising is also more easily measured and has the opportunity to provide a wealth of behavioral data.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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