Analysts have been worried that a weak economy would mean worse results for the search giant, due to tightening advertising budgets and decreased consumer confidence.
But, of course, almost the opposite is true. Advertising on Google is much more affordable than traditional marketing methods such as print and television. Search advertising is also more easily measured and has the opportunity to provide a wealth of behavioral data.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!