Google beat Wall Street with its third quarter earnings, announced today. Their revenue is up 31% year-over-year and up 3% over Q2.
Analysts have been worried that a weak economy would mean worse results for the search giant, due to tightening advertising budgets and decreased consumer confidence.
But, of course, almost the opposite is true. Advertising on Google is much more affordable than traditional marketing methods such as print and television. Search advertising is also more easily measured and has the opportunity to provide a wealth of behavioral data.
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