Both Matt Cutts and the Google Webmaster Central team recently turned their focus on helping sites address 404 error pages, which don't pass link authority and negatively impact the user experience. In today's SEM Crossfire column, "Google's New Tools for Site Link Strengthening," Frank Watson and Chris Boggs discuss the new tools Google has created to assist site owners and SEOs with a quick way to improve a site's overall impact on search results.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!