Both Matt Cutts and the Google Webmaster Central team recently turned their focus on helping sites address 404 error pages, which don't pass link authority and negatively impact the user experience. In today's SEM Crossfire column, "Google's New Tools for Site Link Strengthening," Frank Watson and Chris Boggs discuss the new tools Google has created to assist site owners and SEOs with a quick way to improve a site's overall impact on search results.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!