Both Matt Cutts and the Google Webmaster Central team recently turned their focus on helping sites address 404 error pages, which don't pass link authority and negatively impact the user experience. In today's SEM Crossfire column, "Google's New Tools for Site Link Strengthening," Frank Watson and Chris Boggs discuss the new tools Google has created to assist site owners and SEOs with a quick way to improve a site's overall impact on search results.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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