Seems legendary investor George Soros, who supposedly made a billion dollars trading on the foreign currency exchange, will have some competition from Google as they are now hedging against fluctuating currency exchange rates by investments in the forex market.
Cnet reports that Google has invested over $80 million dollars in forex trading hedges to offset the strengthening dollar against the global currencies many of their advertisers are paying them in.
Given that 51% of Google's revenue comes from outside the United States, many large advertisers are given credit in their own currency which could be worth less at the time they actually pay Google.
The value of the US dollar against the euro, Canadian dollar and the British pound has increased substantially in recent weeks, thus Google gets less US dollars when someone pays them. The actual value of the clicks is done in US dollars at the base of the calculations, so Google advertisers get to pay less than what they would if there was just one currency used in the actual bidding.
Maybe the brothers Google want to emulate Soros who was part of the Google Author series that had CEO Eric Schmidt as part of the presentation.
His Wikipedia entry about his currency speculation profits may be alluring to the Google founders who have shown a penchant for aggressive investments into a number of markets.
"On Black Wednesday (September 16, 1992), Soros became immediately famous when he sold short more than $10 billion worth of pounds, profiting from the Bank of England's reluctance to either raise its interest rates to levels comparable to those of other European Exchange Rate Mechanism countries or to float its currency.
Finally, the Bank of England was forced to withdraw the currency out of the European Exchange Rate Mechanism and to devalue the pound sterling, and Soros earned an estimated US$ 1.1 billion in the process. He was dubbed "the man who broke the Bank of England."
Be careful guys, it is a highly volatile market and we wouldn't want you to lose money.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!