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SEW Experts: Measuring a Text Ad's Effectiveness

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Search Engine Watch Expert - David SzetelaTesting and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. In today's search advertising column, "Measuring a Text Ad's Effectiveness," David Szetela shows you how to make a direct impact on your campaign's ability to increase the number of profitable sales.

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