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Yahoo Enables Zip Code Geotargeting

johnson-nathania
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Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can.

Sure, you might get fewer clicks, but clicks aren't the end game. Conversions are. If you are looking to target audiences in certain locations, then serving up ads to specific geographic areas is key.

To do so in Yahoo, following the following steps:

  • Click the “Campaigns” tab.
  • Choose a campaign.
  • Click the “Campaign Settings” drop-down located in the upper right-hand corner (above the graph).
  • Select “Geo-Targeting.”

You'll be able to geotarget in the following ways:

  • Entire Market
  • Country
  • State/Province
  • DMA
  • City
  • ZIP code

What do you think of zip code-enabled geotargeting? Share your thoughts in the comments.

Related Reading:
Yahoo's Urban Mapping License to Aid Geographic Targeting
Urban Mapping Unveils Geotargeting and Local Search Platform
Google's Greenberger Ties Obama, McCain Victories to Adwords Spend


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