Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can.
Sure, you might get fewer clicks, but clicks aren't the end game. Conversions are. If you are looking to target audiences in certain locations, then serving up ads to specific geographic areas is key.
To do so in Yahoo, following the following steps:
- Click the “Campaigns” tab.
- Choose a campaign.
- Click the “Campaign Settings” drop-down located in the upper right-hand corner (above the graph).
- Select “Geo-Targeting.”
You'll be able to geotarget in the following ways:
- Entire Market
- ZIP code
What do you think of zip code-enabled geotargeting? Share your thoughts in the comments.
Yahoo's Urban Mapping License to Aid Geographic Targeting
Urban Mapping Unveils Geotargeting and Local Search Platform
Google's Greenberger Ties Obama, McCain Victories to Adwords Spend
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.