Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the scenes information. In today's link building column, "Zappos + Twitter = Innovative Success!," Sage Lewis explains that this helps Zappos connect with their audience, and get links as a result.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.