Click Fraud Declines Slightly in Q2 2008
Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I mean barely noticeable.
Click Forensics president Tom Cuthbert had this to say about the data:
For the past two quarters the industry average click fraud rates seem to be hovering around the 16 percent level. Gains are being made by advertisers taking more action to proactively filter out fraud before it affects online campaigns. However, the growth in click fraud traffic from botnets continues to rise and it should be one of the top areas advertisers and the industry should monitor closely.
Related Reading:
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
Lycos Partners with Click Forensics to Improve PPC Quality
Google, Yahoo Launch Click Fraud Resource Centers
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