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SEW Experts: The Organic and Paid Balancing Act

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Search Engine Watch Expert - William FlaizAs SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. In today's SEM agency issues column, "The Organic and Paid Balancing Act," William Flaiz explains that by making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility.

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